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For other related logos and images see: Unilever/Logo Variations

1969–2004

Unilever logo old

2004–present

Unilever logo 2004

In May 2004 Unilever revealed a new logo which replaced the now-dated looking 1969 logo. Unilever had decided to promote their corporate image more prominently on their products, and felt that the old logo wasn't friendly enough. The new logo contains a big letter U which is made up of 25 icons which represent various aspects of the company's activies. "Unilever" is written in a script font underneath. The new identity was developed with Wolff Olins.

Unilever
Subsidiaries

Hindustan Unilever | Unilever Indonesia | Unilever Philippines


Condiments and Ingredients
Knorr (Royco) | Maizena | Hellmann's | Amora | Calvé | AdeZ | Blue Band (Rama (Rama (Central Europe) | Bertolli | Conimex | Unox | Zwan | Skippy | Slim-Fast | Fruco | Wish-Bone | Ragú | Crème Bonjour | Maille | Colman's | Alsa | Saga | Winborgs | Slotts | O'hoj | Mondamin | Lady's Choice | Best Foods | Lipton (Ice Tea | Brisk) | PG Tips


Cooking oils and Margarines
Flora: Central Europe, United Kingdom, Australia and Asia, Finland, Sweden | Becel | Planta | Fruit d'Or | Milda | Promise | I Can't Believe It's Not Butter | I Can't Believe It's So Good... | Shedd’s Spread Country Crock | Lätta | Hera | Perla


Cosmetics
Axe (Lynx) | Block & White (Philippines) | Close-Up | Dermalogica | Dove (Men+Care) | Eskinol (Philippines) | Signal | Pepsodent | Lux | Lakmé | Hamam | Breeze | Liril | Master (Philippines) | Murad | Pond's (Men) | Hazeline | Regenerate | Rexona (Degree | Sure) | Suave | Vaseline (Vasenol) | Lifebuoy | Baba


Cleaning Materials, Shampoos and Conditioners
Cream Silk (Philippines) | Domestos | Coco Varela | OMO | Persil (UK and Ireland) | Via | Comfort | Sun | Sunsilk | Living Proof (purchase pending) | Nexxus | Cif/Jif | Surf Excel | Rinso | Clear | Sunlight | Super Pell | Robijn | TRESemmé | Citra


Detergents
Breeze | Surf (Philippines) | Vivere (Argentina)


Heartbrand Ice Creams
Wall's (Great Britain, Indonesia, Malaysia) | Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia) | Good Humor (USA) | Langnese (Germany) | Miko (France) | Frigo (Spain) | Ola (Netherlands, Belgium) | Olá (Portugal) | HB (Ireland, Northern Ireland) | GB Glace (Finland, Sweden) | Frisko (Denmark) | Eskimo (Austria) | Lusso (Switzerland) | Inmarko (Russia) | Bresler (Chile) | Holanda (Mexico) | Kibon (Brazil, Argentina, Falkland Islands) | La Fuente (Colombia) | Pingüino (Ecuador) | Tio Rico (Venezuela) | Streets (Australia, New Zealand) | Strauss (Israel) | Kwality Wall's (India) | Selecta (Philippines)


Specialty Ice Cream
Magnum | Cornetto | Solero | Calippo | Vienetta | Carte d'Or | Ben & Jerry's | Breyers | Popsicle | Klondike | Blue Bunny | Paddle Pop | Grom


Defunct
Van den Bergh Foods


Unilever logo 2004