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2013–2014 2014–2017 2017–2022 2022–present 2024–present 2024 (tentative)
2013–2014 2014–2017 2017–2022 2022–present 2024–present 2024 (tentative)

UKTV channel-specific on-demand services[]

2013–2014[]

Prior to the launch of UKTV Play, each channel had their own on-demand service.

UKTV Play[]

2014–2017[]

UKTVPlay

2017–2022[]

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2022–present[]

UKTV Play 2022

2024–present[]

UKTV Play 2024

On 15 January 2024, an updated logo began rolling out on-air and on social media. This logo is also used as the iOS app icon since 23 January 2024.

U[]

2024 (tentative)[]

U 2024

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

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