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2003–2004 2004–2007 2008 (pre–launch) 2008–2010 2010–2012
2003–2004 2004–2007 2008 (pre–launch) 2008–2010 2010–2012
2012–2016 2016–2022 2022–present 2024 (tentative)
2012–2016 2016–2022 2022–present 2024 (tentative)

UK Bright Ideas[]

2003–2004[]

UK BrightIdeas

UK Bright Ideas was launched on 15 January 2003, the same day as the channel's neighbouring channel on Freeview named FTN, which was broadcasted by Flextech.

UKTV Bright Ideas[]

2004–2007[]

UKTV Bright Ideas (2004-2007, yellow)
Designer:  Dunning Eley Jones
Typography:  Home Book UKTV
Launched:  8 March 2004

On 8 March 2004, all channels started using the UKTV prefix. The 2003 idents were kept, but using the new logo. The channel closed down on 14 October 2007, to make room for Dave on Freeview & UKTV Style +2 on Sky and were replaced with Watch, which launched on 7 October 2008.

Watch[]

2008 (pre-launch)[]

Watch logo original
Logopedia InfoWhite SVG NEEDED

2008–2010[]

Watch logo 2
Logopedia InfoWhite SVG NEEDED
Designer:  Red Bee Media
Typography:  Unknown
Launched:  October 7, 2008

Watch was launched on 7 October 2008. The launch was part of a major revamp of UKTV's channels. The channel's identity was created by Red Bee Media.

2010–2012[]

Watch logo 2010
Logopedia InfoWhite SVG NEEDED

Watch was revamped on 23 September 2010 with a new look and the tagline "Watch… together". The rebrand was done by Harriman Steel.

2012–2016[]

Watch logo 2012 white
Logopedia InfoWhite SVG NEEDED
Designer:  DixonBaxi
Typography:  Gotham Ultra
Launched:  February 13, 2012 (continuties only)
March 9, 2012 (on-screen)

A new logo was revealed on 23 January 2012, to be launched on 13 February 2012, but only the promos, DOG and ECP changed on that date. The complete launch was moved to 9 March 2012. The rebrand was done by DixonBaxi.

W[]

2016–2022[]

W (UKTV)
Logopedia InfoWhite SVG NEEDED

On 15 January 2016, UKTV announced that it would overhaul Watch on 15 February, introducing a new brand – W (short for the previous name "Watch") – with a slate of original peak-time dramas, documentaries and lifestyle programming. W air a same day repeat of BBC One's EastEnders, effectively replacing the BBC Three repeat when that channel moved online.

2022–present[]

W (UKTV) 2022

On 28 March 2022, W launched its new look as it went onto free-to-air channel, ditching its 2016 logo after 6 years. Their tagline was also updated, now called "Life Unfiltered", to target the audiences for women between 25-44 ages.

U&W[]

2024 (tentative)[]

U&W
Designer:  Wolff Olins
In-house
Typography:  PP Right Grotesk
Launched:  2024 (tentative)

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

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