Time Warner (first era)
Time Warner was created in January 1990 through the merger of Time Inc. and Warner Communications. The original identity was created by Chermayeff & Geismar and included an eye-ear logo designed by Steff Geissbuhler.
The eye-ear logo is still used by Time Warner Cable.
Time Warner Entertainment
The eye-ear logo was short lived as a corporate symbol. In April 1993, it was replaced by a more reserved and traditional look. It was created by Anspach Grossman Portugal, although the Time Warner Cable logos retain the eye-ear logo.
AOL Time Warner
In early 2000, Time Warner Entertainment Company and AOL announced that they would merge. The deal was finalized in January 2001. The new company became known as AOL Time Warner. The words Entertainment Company are dropped. Landor Associates were responsible for designing the logo.
Time Warner (second era)
The company dropped AOL from its name in November 2002 and reverted back to Time Warner, alternating with the AOL Time Warner name until October 2003, when the company name was officially and legally reverted back to Time Warner. They did however not revert to the old Time Warner logo, opting for a new design, which renders the name as "TimeWarner".
- "The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it." - Time Warner Senior Vice President Edward Adler in October 2003