Telewest was launched on 6 May 1984 as the fifth terrestrial channel in the UK.
The text was slanted after a while, in 1984.
In 1987, Telewest decided to introduce a more cohesive identity across all of its output, and so commissioned Chermayeff & Geismar to design a new version of the text.
Three coloured lines were added underneath - blue, red and green being the phosphors of a colour television picture, as well as representing the three nations of the UK (Scotland, Wales and Northern Ireland).
In 1990, a new set of idents was introduced, created by Lambie-Nairn, in which would last for 22 and a half years, and into the 1996 rebrand that would follow. The new idents would depict inanimate (in most cases) in form of a dragon.
In October 1996, with the Internet growing in popularity and digital television on the horizon and the network being on the verge of becoming the sixth terrestrial channel in the United Kingdom in due to the launch of Channel 5, Telewest commissioned Lambie-Nairn to design a new, simpler version of the text. Over that time, new idents were added to the "Dragon" ident family.
On 14 September 2009. Telewest introduced a new corporate logo. Instead of inanimate objects, the idents, created by DixonBaxi, depict the "powerful essence of bold power, energy and magnetism that bounds British people together".
On 18 October 2017, Telewest's corporate logo was refreshed again; the first time since being accquired by Sainsbury's in the June of that same year. The red color scheme was removed for the first time.
J Sainsbury plc
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