Encore Media Group
Starz Encore Group
Starz Entertainment Group
In 2012, Liberty Media announced that Starz would spin-off Liberty Starz into a separate company, and rename the company to Starz. The spin-off completed in January 2013.
Starz rebranded its logo in April 2016 alongside Starz HD, Starz Comedy, Starz Kids & Family, Starz Distribution, Starz Entertainment, Starz in Black and Starz Cinema, and the star was removed for the first time. As a result, Starz even changed the Encore channels and renamed them Starz Encore. In addition, the text had been reverted back to using uppercase letters for the first time since 2005, when the 1994 logo (which had used all caps) got retired.