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1984–1989

This was the first of Sky's many logos, used from the time Satellite Channel was named to Sky Channel, in January 1984.

1989–1993

Sky Television merged with British Satellite Broadcasting (BSB) to form British Sky Broadcasting in late 1990. This did bring any major changes to the Sky identity, other than the occasional addition of the full company name underneath using BSB's old font.

1993–1995

In 1993, Sky launched a new corporate look with a common design across all its channels. The new look was created by Novocom. The logo was altered to make the 'Sky' wordmark larger in proportion to the circle, and the 'Y' was straightened up.

1995–1997

Yet another new look, also designed by Novocom, was launched in 1995. The Sky logo was given a slant and was put in an oval, which itself was usually put in a rectangle.

Individual channel logos and graphics were nearly identical. Channel logos were made up of the Sky logo in a rectangle with the channel name always written in the same lowercase font. The channels were separated by using different colours for their graphics. Sky One used purple, the movie channels used golden brown, Sky Sports used dark red, Sky News used dark blue, Sky Soap used pink, and Sky Travel used green.

1997–1998

Another new corporate look come in September 1997, and it was once again implemented across every channel. This time the logo with the oval usually appeared on its own, with 3D effects that almost made the oval look like an egg. Although the channels had to adhere to yet another identical logo scheme, they were allowed more variety for their channel graphics.

1998–1999

Ahead of the launch of Sky Digital in 1998, Sky was rebranded. This included a completely new logo which abandoned the font which had been used in various forms since the 1980s. Pittard Sullivan handled much of the rebranding. With this rebrand, Sky started a practice of using one logo with the name in lowercase for the platform and corporate purposes, and another with the name in capital letters for its channels.

This logo was used on Sky's Channels from 1998-2002 (Sky Box Office had it until 2003).

1999-2001

The 'satellite edge' swoosh was retained, however, accompanied by a new font and a new colour scheme. The blue, yellow and white colour scheme has been the trademark scheme from 1999 until 2005.

2001–2009

Sky logo 2001

In 2000, the satellite swoosh (used from 1998-2000) was phased out, leaving it as a font-only logo.

This ID presented a intro that was introduced on 1 October 2001.

Sky channel logo 2002

Sky started updating their channel logos from 2002-2011. The new channel logo still differed from the corporate logo and was in capital letters, but the two logos were slightly more in line with each other.

When Artsworld was rebranded as Sky Arts in March 2007, it used the lowercase version of the Sky logo, and since then the company has slowly moved back to using one logo for both corporate purposes and channel brands.

2009–present

Sky logo 2010

In the autumn of 2009, Sky was working on softening the image with the goal of making the company appear more friendly. This included a softer logo.

The new logo was launched onto the Sky Movies and Sky Sports channels on January 1, 2010. Sky News and Sky Arts followed with rebrands during the year.

Sky
Sky UK

General channels
Sky 1 | Sky 2 | Pick | Sky Atlantic | Sky Living | Real Lives | Challenge | Sky Arts | Sky News

Former general channels
Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2

Sky Cinema channels
Premiere | Action & Adventure | Crime & Thriller | Comedy | Disney | Drama & Romance | Family | Greats | Sci Fi & Horror | Select | Hits | Box Office

Former Movies channels
Classics | Indie | Max | Premier | Superheroes

Sky Sports channels
Sky Sports 1 | Sky Sports 2 | Sky Sports 3 | Sky Sports 4 | Sky Sports 5 | Sky Sports F1 | Sky Sports Mix | At the Races |
Sky Sports News HQ | Sky Sports Box Office | Sky Sports Xtra (online)

Former Sports channels
PremPlus | Sky Sports Xtra

Services
Sky+ | Sky+ HD | Sky Q | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky Guide | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Now TV | Sky Kids | Sky Trax

Sky Betting & Gambling (20%)
Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas

Australian News channels (33%)
Sky News Australia | Sky News Business Channel | Sky News Weather Channel


Sky Deutschland
Sky Cinema | Sky Action | Sky Comedy | Sky Emotion | Sky Hits | Sky Nostalgie
Sky Sport Info | Sky Sport 1 | Sky Sport 2 | Sky Sport Austria | Sky Sport Fussball Bundesliga | Sky Sport HD1 | Sky Sport HD2 | Sky Sport HD Extra | Sky Sport News HD
Sky Krimi | Sky 3D | Sky Arts | Sky Atlantic | Sky 1

Former: Sky Select | Premiere Serie


Sky Italia
Free to air channels
TV8 | Cielo

Digital channels
Main
Sky Uno | Sky TG24 | Sky Meteo24 | Sky Arte HD | Sky Atlantic | Sky 3D | Sky Primafila | Sky Inside
Sky Sport
Sky Sport 1 | Sky Sport 2 | Sky Sport 3 | Sky Sport Extra | Sky Supercalcio | Sky Sport24 | Sky Sport F1 | Sky Sport MotoGP | Sky Calcio (1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13)
Sky Cinema
Sky Cinema 1 | Sky Cinema Family | Sky Cinema Hits | Sky Cinema Max | Sky Cinema Classics | Sky Cinema Passion | Sky Cinema Comedy

Defunct channels
Sky Vivo | Sky Show | Sky Cinema Mania | Sky Cinema Italia

Sky logo 2010
21st Century Fox
Film production:
20th Century Fox (Others | Trailer variants | Closing variants) | 20th Century Fox Home Entertainment (Others) | Fox 2000 Pictures | Fox Searchlight Pictures | 20th Century Fox Animation | Blue Sky Studios | Fox Faith | Fox Star Studios | Fox International Productions | Zero Day Fox | New Regency1

Television production and distribution:
20th Century Fox Television | 20th Century Fox Television Distribution (Others) | 20th Television | Fox 21 Television Studios | FXP | FX Networks | Fox Television Animation


Endemol Shine Group13
Bossa Studios | ShineTV | Endemol Shine International | Dragonfly Film and Television | Kudos Film and Television | Princess Productions | Endemol Shine North America | Endemol Shine Australia | Endemol Shine France | Endemol Shine Germany | Shine Iberia | Metronome Film & Television | Friday TV | Rubicon TV


Broadcast television:
Fox (Others) | MyNetworkTV | Movies!3


Fox Television Stations
Independent station: KICU-TV
Fox network affiliates: KDFW | KMSP-TV | KRIV | KSAZ-TV | KTBC | KTTV | KTVU | WAGA-TV | WFLD | WJBK | WJZY | WNYW | WOFL | WOGX | WTTG | WTVT | WTXF-TV
MyNetworkTV affiliates: KCOP-TV | KDFI | KTXH | KUTP | WDCA | WFTC | WMYT-TV | WPWR-TV | WRBW | WWOR-TV


United States cable networks:
Big Ten Network4 | Fox Business Network | Fox College Sports | Fox Deportes | Fox News Channel | Fox Soccer Plus | FS1 | FS2 | FX | FX Movie Channel | FXM Retro | FXX | National Geographic Channel5 | Nat Geo Mundo


Fox Sports Networks
Arizona | Detroit | Florida/Sun | Midwest/Indiana/Kansas City | North | Ohio/SportsTime Ohio | South/SportSouth/Carolinas/Tennessee | Southwest/Oklahoma/New Orleans | West/Prime Ticket | San Diego | Wisconsin | YES Network11


Fox International Channels:
Fox (UK and Ireland | Netherlands | Latin America) | FX (Latin America) | Fox Life | Mundofox (Latin America) | Fox Crime | Fox Retro | Fox Movies | Fox Movies Premium | Fox Traveller | Fox HD | Fox Filipino8 | Fox Sports (Latin America) | Fox Sports (Chile) | FOX+ (FOX 1 | FOX Action | FOX Movies | FOX Comedy | FOX Cinema | Family | FOX Classics) | Baby TV | Cult | Cielo | Cinecanal | Channel M8 | Film Zone | National Geographic Channel | Nat Geo Wild | Nat Geo Adventure | Nat Geo Music | Sports Racing | STAR Movies9 | Star World10 | YourTV


Other assets:
STAR TV | 20th Century Fox Consumer Products | Fox Digital Entertainment | Fox Music | Fox Connect | Fox Entertainment Group | Hulu (36%) | Fox Studios Australia | 20th Century Fox World | Fox Sports | Sky plc (39.1%)


Defunct assets:
Fuel TV | Fox Night at the Movies | 20th Century Fox Selections | 20th Century Fox Video (Others) | Fox Video (Others) | Fox Soccer | Fox Reality Channel | Magnetic Video Corporation | Regency Television2 | CBS/Fox Video6 (Others) | Playhouse Video6 | Key Video6 | Foxnet | Fox Kids (Others) | Fox Atomic | MTM Enterprises | MTM Television Distribution | MTM Home Video | MTM Music Group | MTM International | Victory Television | Metromedia Radio & Television | Metromedia Producers | Fox Lab | Four Star International | Four Star-Excelsior Releasing | New World Communications | New World/Genesis Distribution | New World International | New World Pictures International | Foxstar Productions | Fox Family12 | Fox Film Corporation | 20th Century Pictures | 20th Century Fox Records | Fox Records7 | Blair Entertainment | Cannell Entertainment | Cannell Distribution | Fox World | Fox Europe | FSN Chicago | Fox Sports Houston | Boyz/Girlz Channel | News Corporation (original) | New World Pictures | New World Television | New World Entertainment | Gold Key Entertainment | Gold Key Media | Leap Off Productions | Fox Television Stations Productions | Fox Television Studios | Fox 21 | Fox Next | Speed | Storer Communications | Fox Movie Channel


1Owns a minority share. Controlled by Regency Enterprises.
2Jointly owned by New Regency.
3Joint venture with Weigel Broadcasting.
4Owns a minority share. Big Ten Conference owns 49%.
5Joint venture with National Geographic Society.
6Joint venture with CBS Corporation.
7Joint venture with Bertelsmann and Sony Music Entertainment.
8Joint venture with GMA Network, Inc. and TV5 Network, Inc..
9Joint venture with CJ E&M.
10Joint venture with STAR TV.
11New York Yankees owns 20%.
12Joint venture with Saban Entertainment.
13Joint venture with Apollo Global Management.

21st-Century-Fox-2017

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