More4 was launched on October 5, 2005. The logo consists of four blocks that form a 4 numeral, with the letters M, O, R and E (M and E are Circle) in each of the blocks.

The logo and channel's identity was designed by a London-based agency called Spin in collaboration with 4Creative.

More4 uses a custom made font which was designed by Fontsmith.[1]


More4 logo

As More4 shifts to lifestyle programming on 23 January 2012, the channel revealed a new logo that was announced on November 2011. The idents and graphics were created by ManvsMachine and 4Creative. The idents feature colorful moving "scrapbooks" and were installed in places such as a staircase, a cafe window, and an abandoned boat located in the beach of Dungeness. ManvsMachine designed 400 scrapbooks along with Jason Bruges Studio to be used in the idents.

Channel Four Television Corporation
Current channels:
Channel 4 (HD, +1, +1 HD) | E4 (HD, +1) | More4 (HD, +1) | Film4 (HD, +1) | 4seven (HD) | 4teen

The Box Plus Network (50%):
Joint venture with Bauer Media Group
Box Upfront | The Box | Box Hits | 4Music | Kiss | Magic | Kerrang!

Defunct channels:
FilmFour Extreme | FilmFour World | FilmFour Weekly

Disbanded channels:
At the Races

Current brands:
Film4 | All 4 | 4Talent | Channel 4 Learning | Channel 4 News | Channel 4 F1 | Channel 4 Weather | Walter Presents | All 4 Games

Defunct brands:
4 Digital Group (­4radio | Oneword) | 4Ventures | FourText | T4 | Film4oD | Channel 4 Racing

| ITV Schools | Teletext (Teletext on 4) | ORACLE | S4C

All 4

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