Associated Broadcasting Company


ATV began as ABC (Associated Broadcasting Company Ltd.) as a weekday franchise but a lawsuit against ABPC who owned the ABC Cinema chain (and its film studios, later renamed Elstree Studios) also had the weekend Midlands/North franchise called ABC Weekend Television, Associated British Corporation on the weekend wanted to use its initials ABC and Associated Broadcasting Company throughout the week wanted to use its initials ABC but finally in 8th October 1955, it was renamed Associated TeleVision Ltd. (ATV) to avoid confusion with ABC Weekend TV which started broadcasting on 5th May 1956. This shadowed eye was based on the CBS eye. This eye design was also used on the 1958 logo, except for the ABC text.

Associated Television


ATV Logo 1955

This logo was drawn in a hurry, so it ended up like this.


ATV Logo 1958

This logo was based of its 1955 logo.



Central ident 1982a-01

Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.


Central ident1985a-01


Central logo

On 5 August 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990 (ITV)

Carlton Central


On 20 April 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans.

The new look was based on the look used by Carlton TV at the time since 25 November 1996, back then. The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.


Carlton 1999

On 6 September 1999, Central was renamed Carlton after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England


ITV Central



ITV Central


ITV Central 2013
ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | CITV | ITV Encore (HD, +1) | ITVBe (HD, +1) | JML Direct TV

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus

Current regional franchises
Anglia | Border | Central | Channel | Cymru Wales | Granada | London | Meridian | Northern Ireland | Tyne Tees | West Country | Yorkshire | STV (North | Central)

Defunct regional franchises
ABC Television | Carlton | LWT | Wales and West | Westcountry | S2 | UTV2

ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Northern Ireland | Tyne Tees | West Country | Yorkshire (Calendar)
STV North / STV Central: STV News / Scotland Tonight

Defunct news regions
Thames Valley | West | Westcountry | UTV Live / UTV Live Tonight

Current brands
ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group | ITC Film Distributors | Associated Film Distribution | ITC Home Video | ITV Player |

ITN | ITV Choice | ITV Nightscreen | Teletext | ORACLE

You've Been Framed! | Emmerdale | The X Factor | Coronation Street | The Chase (UK)

ITV logo 2013

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.