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Central

1982–1988

CentralIndependentTelevision1982

Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.

1982–1983

Centralcolour1982back

1985–1998

Central logo

On 5 August 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990

Central 1989

1998–1999

Central 1998

On 20 April 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans.

The new look was based on the look used by Carlton TV at the time since 25 November 1996, back then. The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

Carlton Central

1999–2002

Carlton 1999

On 6 September 1999, Central was renamed Carlton after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England

2002–2004

ITV Central 2003

ITV Central

2004–2006

ITV Central 2004

2006–2013

ITV Central

2013–present

ITV Central 2013
ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | ITV Kids | ITV Encore (HD, +1) | ITVBe (HD, +1)

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus | S2 | UTV2


National variations
Cymru Wales | Northern Ireland | Scotland


Current regional franchises
Anglia | Border | Central | Channel | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire

Defunct regional franchises
ABC Television | Associated Television | Carlton | LWT | STV North | STV Central | Thames Valley | Wales and West | Westcountry


Current brands
ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group | ITC Film Distributors | Associated Film Distribution | ITC Home Video | ITV Player | ITV.com


Related
ITN | ITV Choice | ITV Nightscreen | Teletext | ORACLE

ITV logo 2013

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