ITV4 logo

ITV4 was launched on November 1, 2005. It used the new ITV logo from the start, adopting it over two months before the rest of ITV. The identity was created by Red Bee Media. The idents were based on a concept of "collision of opposites", where one initial scene would be altered to become something different.

"As the newest addition to the family the creative proposition for ITV4 is based around “the collision of opposites” with the aim of the channel to alter the opinion of male viewers about ITV. The idents for this channel are each based on the concept that things aren’t always as they seem and that appearances can be deceptive." ITV plc press release

The original idents were replaced by new computer animated ones in September 2007. They were made for ITV Creative and produced by Slinky Pictures. They were created and directed by Juan Garcia and co-directed by Michelle Yu.


ITV4 logo 2013

As part of the ITV rebranding on January 14, 2013, ITV4 received a "slate grey" version of the 2013 ITV logo, establishing ITV4 as both the "home of sport and cult classics" and a "man club". Idents feature viewer nominated "dreams come true" (for example, driving a Rolls Royce into a swimming pool), while channel promotion will include pub factoids.[1]

ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | ITV Kids | ITV Encore (HD, +1) | ITVBe (HD, +1)

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus | S2 | UTV2

National variations
Cymru Wales | Northern Ireland | Scotland

Current regional franchises
Anglia | Border | Central | Channel | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire

Defunct regional franchises
ABC Television | Associated Television | Carlton | LWT | STV North | STV Central | Thames Valley | West | Westcountry

Current brands
ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group | ITC Film Distributors | Associated Film Distribution | ITC Home Video | ITV Player |

ITN | ITV Choice | ITV Nightscreen | Teletext | ORACLE

ITV logo 2013