FANDOM


2004–2006

ITV3 logo 2004

ITV3 was launched on November 1, 2004. The ITV3 launch identity was created by Bruce Dunlop and Associates.

2006–2013

ITV3 logo

A new look for ITV1, ITV2 and ITV3 was introduced on 16 January 2006. It was created by Red Bee Media.

"Storytelling is at the heart of all ITV3 programming from Cracker through to Foyle’s War. The idents for this channel are very filmic and intimate in nature and aim to give you a taster of a possible story unfolding. This is achieved through visual links between an object and its environment from with the viewer can interpret their own story. The series of idents capture the various moods that might be felt when watching ITV3 from mystery through to escapism. Sound design is also very atmospheric here and indicative of each particular story being told. The on-screen design for elements such as promo ends and menus is also based on this idea of storytelling and animations look like the pages of a book turning." - ITV press release[1]

This presentation package celebrated its fifth birthday in January 2011, being only package from 2006 rebrand still in use, and the longest surviving presentation package on any ITV channel since the introduction of the generic look in the late 1990s.

2013–present

ITV3 logo 2013

As part of the ITV rebranding on 14 January 2013, ITV3 received a "midnight blue" version of the 2013 ITV logo, establishing ITV3 as the "keeper of ITV's treasured and timeless drama". The new series of stop-motion animated idents feature glass bell jars with shadow-puppet style animated stories. [2]

ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | ITV Kids | ITV Encore (HD, +1) | ITVBe (HD, +1)

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus | S2 | UTV2


National variations
Cymru Wales | Northern Ireland | Scotland


Current regional franchises
Anglia | Border | Central | Channel | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire

Defunct regional franchises
ABC Television | Associated Television | Carlton | LWT | STV North | STV Central | Thames Valley | Wales and West | Westcountry


Current brands
ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group | ITC Film Distributors | Associated Film Distribution | ITC Home Video | ITV Player | ITV.com


Related
ITN | ITV Choice | ITV Nightscreen | Teletext | ORACLE

ITV logo 2013

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