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2004–2009 2009–2012 2012–present 2024 (tentative)
2004–2009 2009–2012 2012–present 2024 (tentative)

UKTV Documentary[]

2004–2009[]

UKTV Documentary

The UKTV channels were all rebranded on March 8, 2004. At the same time, UK Horizons was renamed UKTV Documentary, and spun off a sister channel called UKTV People.

Eden[]

2009–present[]

Eden

2009–2012[]

Eden circle logo 2009
Logopedia InfoWhite SVG NEEDED

UKTV Documentary was relaunched as Eden on January 27, 2009 as part of a rebrand of all UKTV channels. The new identity was created by Red Bee Media, including four idents.

"Carrying the strapline, “One amazing world. One amazing TV channel”, UKTV tasked Red Bee Media with encouraging viewers to reappraise the fascinating insights brought to them by documentaries when rebranding the channel. The four idents were developed using four different creative routes, based around powerful natural environments; Desert, Arctic, Jungle and Ocean. Each ident draws on the fundamental elements that are found in the chosen environments and are condensed to create an unexpected reality." - Red Bee Media press release

2012–present[]

Eden circle logo 2012
Logopedia InfoWhite SVG NEEDED

The logo was slightly modified in April 2012.

U&Eden[]

2024 (tentative)[]

U&eden
Designer:  Wolff Olins
In-house
Typography:  PP Right Grotesk
Launched:  2024 (tentative)

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

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