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2004–2009 2009–2013 2013–present 2024 (tentative)
2004–2009 2009–2013 2013–present 2024 (tentative)

UKTV People[]

2004–2009[]

UKTV People
Designer:  Dunning Eley Jones
Typography:  Home Book UKTV
Launched:  March 8, 2004

UKTV People was launched on March 8, 2004 as a spinoff of UK Horizons, which itself was replaced by UKTV Documentary at the same time.

Blighty[]

2009–2013[]

Blighty
Designer:  Red Bee Media
Typography:  Unknown
Launched:  February 17, 2009

In 2009, UKTV's rebrands come to their factual channels. UKTV People was repositioned as a channel about the British identity called Blighty. The channel was launched with the strapline "One nation under a channel" and the programming was based on programmes from a lot of genres that "capture the spirit of contemporary Britain". Blighty launched on February 17, 2009, and was the second UKTV factual channel to rebrand after Eden.

The logo is a multi-coloured Union Jack. Red Bee Media created the new visual identity as well as four idents.

"Drawing on the landscape, heritage, music and sense of humour of all things British, the idents, called Chutney, Rain, Tea and Seaside, are inspiring and eccentric visual mash-ups of live action and still shots. Each ident is a vibrant showcase involving dancing, synchronised movement and animation combined in a kaleidoscopic and fun world. Accompanied by music from Britpop to Opera, the four idents culminate with several helicopters flying in to lower a giant multi-coloured Union Jack flag as the backdrop." - Red Bee Media press release

The channel closed at midday on 5 July 2013, replaced by Drama on 8 July 2013.

Guardian

Drama[]

2013–present[]

Drama

On 2 May 2013, UKTV announced plans for Drama, to launch on 8 July 2013, and available to all British viewers via Freeview. Drama is the first to be unveiled as part of UKTV's thriving portfolio since the introduction of Really in May 2009 and it will be a home for the best British dramas from a range of broadcasters spanning the last 40 years.[2]

U&Drama[]

2024 (tentative)[]

U&DRAMA
Designer:  Wolff Olins
In-house
Typography:  PP Right Grotesk
Launched:  2024 (tentative)

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

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