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1998–1999 1999–2001 2001–2003 2003 2003–2004
1998–1999 1999–2001 2001–2003 2003 2003–2004
2004–2007 2007–2022 2022–present 2024 (tentative)
2004–2007 2007–2022 2022–present 2024 (tentative)

UK Gold Classics[]

1998–1999[]

UK Gold Classics

UK Gold Classics launched in October 1998. Prior to 2003, the channel was essentially an offshoot from UK Gold and either showed timeshifted programmes from that channel or programmes of similar themes. The visual identity and graphics were also shared with UK Gold.

UK Gold 2[]

1999–2001[]

UK Gold 2 1999

On 2 April 1999, UK Gold Classics was replaced by UK Gold 2.

2001–2003[]

UK Gold 2 2001

2003[]

UK Gold 2 2003

UK G²[]

2003–2004[]

UK G2

On 12 November 2003, UK Gold 2 was replaced by UK G². The visual identity was created by BBC Broadcast.

"UK G2 brings together a carefully chosen mix of comedy and drama that have a uniquely British sardonic view of the world and will feature repeats of hit comedies and dramas including Have I Got News For You, Room 101 and Spooks.
The channel identity reflects this, as it is based on the idea of "bending the rules." The identity for the new channel reflects the irreverent humour of its shows. Individual films observe people who should know better, mischievously flouting social convention and unexpectedly bending the rules." - BBC Broadcast press release


UKTV G2[]

2004–2007[]

UKTV G2

On 8 March 2004, all UKTV channels adopted the UKTV name and UK G² became UKTV G2.

Dave[]

2007–2022[]

Dave logo
Designer:  Red Bee Media
Typography:  Clarendon LT
Launched:  15 October 2007

On 15 October 2007, UKTV G2 was renamed Dave, as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The tagline for the new channel was "the home of witty banter". The visual identity for the relaunched channel was created by Red Bee Media. The channel replaced UKTV Bright Ideas on Freeview.

2022–present[]

Dave 2022
Designer:  Eat Big Fish
Typography:  Clarendon BT
Launched:  9 November 2022

New presentation for Dave was shown off on UKTV's corporate website on 8 November 2022, and launched on the channel the following day. The revised logo that was launched along with the presentation is a similar wordmark in a rectangular box that is slightly tilted upwards.

U&Dave[]

2024 (tentative)[]

U&Dave
Designer:  Wolff Olins
In-house
Typography:  PP Right Slab
Launched:  2024 (tentative)

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

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