For other related logos and images see: ABC (United States)/Other

The Blue Network



American Broadcasting Company (ABC)


In 1945, The Blue Network changed to ABC.







This logo was designed by Paul Rand.


The original Paul Rand logo was slightly modified in 1988. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos.


ABC logo 2007

For the new television season in 2007, ABC rolled out a new identity package with a new tagline, logo and a new interpretation of their logo. The new slogan, "Start here", was presented at the upfronts in May. The slogan aims to position ABC as a multi platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design was created by Troika Design Group.

Although the logo is not being used, it is still being used on plenty of ABC affiliates' logos.


New abc gold

In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013-2014 programs. The new logo debuted on air on May 30, 2013. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.

The Walt Disney Company
The Walt Disney Studios:

Walt Disney Motion Picture Group: Walt Disney Pictures (Others | Trailer variants | Closing variants) | Touchstone Pictures (Other) | Lucasfilm | Pixar (Others) | Disney Animation Studios | DisneyToon Studios (Others) | Marvel Studios (Others) | Disneynature | Walt Disney Studios Motion Pictures (International)

Walt Disney Home Entertainment Group: Walt Disney Studios Home Entertainment | Touchstone Home Entertainment | Buena Vista Home Entertainment | Disney DVD (Others) | Disney Blu-ray Disc | Disney Blu-ray 3D | Disney Enhanced Home Theater Mix | CDVU+ | Disney's Fast Play | Disney Second Screen | Disney's Fastpass

Disney Music Group: Walt Disney Records | Hollywood Records | Disney Music Publishing

Disney Theatrical Group: Disney on Broadway | Disney on Ice | Disney Theatrical Productions | Disney Live!

Disney Interactive:
Disney Interactive Studios | Gamestar | Disney Mobile | Playdom

Disney-ABC Television Group:
Television production/distribution: Walt Disney Television | ABC Entertainment | ABC Studios | Disney Television Animation | Greengrass Productions | It's a Laugh Productions | Disney-ABC Home Entertainment and Television Distribution | Disney Media Distribution | Disney Channel Original Movie | Valleycrest Productions | ABC News Productions | Disney XD Originals | Disney Junior Originals | ABC Family Worldwide Inc.

United States broadcast and cable television: ABC (On-Screen IDs) | Freeform4 | Disney Channel | Disney XD | Disney Family Movies | Disney Junior | Fusion5

ABC owned-and-operated stations: KABC-TV | KFSN-TV | KGO-TV | KTRK-TV | WABC-TV | WLS-TV | WPVI-TV | WTVD

International television: Disney Channel (International/Latin America/Middle East/Asia/Brazil/Australia) | Disney Cinemagic | Disney XD (International)/ Latin America | Disney Junior (International)

Disney Radio Group:
Radio networks: ABC Radio | ABC News Now | ABC News Radio | Radio Disney Junior | Radio Disney

Radio stations: Radio Disney8 (KDDZ | KDIS | KDIZ | KDZR | WSDZ | WWMI) | Rádio Disney Brasil11 | ESPN Radio/Deportes (KESN7 | KSPN | WEEI1 | WEPN | WEPN-FM2 | WMVP)

Walt Disney Parks and Resorts:
Walt Disney World | Disney California Adventure | Disneyland | Disneyland Resort | Tokyo Disney Resort | Disneyland Paris | Hong Kong Disneyland Resort | Disney Cruise Line | Disney Vacation Club | Adventures by Disney

Marvel Entertainment:
Marvel Comics | Marvel Animation | Marvel Characters | Marvel Toys | CrossGen |

UTV Software Communications:
UTV Action | Bindass | Hungama TV | UTV Motion Pictures | UTV Movies | UTV World Movies | UTV Ignition Entertainment | UTV Stars

Disney Consumer Products and Interactive Media:
Disney Consumer Products | Disney Digital Network | Disney Publishing Worldwide (Disney English | Disney Press) | The Muppets Studio

France | Germany | India | Italy | Latin America

Other assets:
ABC News | Hulu (32%) | A&E Networks (50%)10 | Disney Digital 3D | DGamer | Walt Disney Imagineering | Disney Research | The Walt Disney Company Italy | Disney Movies Anywhere | Disneytek | ABCtek | Disney Classics | ESPN (50%)10 | Industrial Light and Magic | LucasArts | Lucasfilm Animation | Skywalker Sound

Predecessor company:
Capital Cities/ABC

Miramax Films (Other)13 | Dimension Films14 | Dimension Home Entertainment

Pixar Canada | ABC News Now | Disneyland Records | Junction Point Studios | Lyric Street Records | Mammoth Records | Walt Disney Classics | Walt Disney Home Video International | ABC Films | ABC Motion Pictures | ABC Circle Films | ABC Productions | ABC News Productions | ABC1 | Buena Vista Interactive | Buena Vista Records | Toon Disney | Jetix | Zoog Disney | Hollywood Pictures | Hollywood Pictures Home Entertainment | Vault Disney | Circle 7 Animation | Selmur Pictures | Selmur Productions | Palomar Pictures International4 | DePatie-Freleng Enterprises | Saban Entertainment6 | Saban International6 | Saban Interactive6 | ESPN America | ESPN Classic (UK) | ESPN 3D | Soapnet | Paramount Comics7 | Miramax Home Entertainment | Miramax Television | Miramax International | Dimension Television | Maker Studios | LucasArts | Avalanche Software

1 Disney manages and operates this station owned by Entercom Communications.
2 Disney manages and operates this station owned by Emmis Communications.
3 Disney manages film catalog created for ABC; remainder of library controlled by Bristol-Myers Squibb.
4 Joint venture with PiC Entertainment.
5 Joint venture with Univision Communications.
6 Disney manages and operates this television and interactive units by Saban Capital Group.
7 joint venture with Paramount Pictures.
8 Operated by Cumulus Media under an LMA.
9 Sale of all stations (except KDIS) pending.
10 Joint venture with the Hearst Corporation, which owns 20% of ESPN and 50% of A&E Networks.
11 Co-owned with Westinghouse Broadcasting (aka Group W)
12 Joint verture with Rádio Holding Participações Ltda.
13 Disney sold Miramax to Filmyard Holdings on December 2010, who then sold it to BeIN Media Group in 2016.
14 Disney sold Dimension to The Weinstein Company in 2005.